I will plan and optimize your digital strategy, attract visitors, and retain your customers.
Web Marketing Services
> DEFINE YOUR AREAS FOR IMPROVEMENT
I will audit and review the design, layout, and strategy of your online store, website or landing pages.
Optimization of texts and flow
Psychological Strategy and UX/UI Design
Marketing and Strategic Inputs
> BE VISIBLE ON THE INTERNET
I will analyze and search trends in order to optimize your natural referencing and set up your advertising strategy.
Web Market Study
SEO analysis / Google Analytics
Google Ads Advertising Setup
> RETAIN LOYALTY AND COMMUNICATE
I will create your responsive HTML emails to welcome new prospects, thank your new customers, and retain your clients.
Creation of professional emails
Creation of Emailing Campaigns
SURVEYS & QUIZZES
> INTERACT WITH YOUR CLIENTS OR VISITORS
I will create your smart forms up to 30 questions, quizzes, and surveys to collect information and opinions from your customers.
Creating Smart Forms
Setting up Logical Jumps
Analysis of Results / Action Plans
What I Can Offer:
4P Marketing Strategy + integration of the 3P - PEOPLE / PROCESS / SOCIAL PROOF.
When psychology and strategy combine with design to optimize the user experience.
I will audit and review your website / Landing Pages / Online store / Emails / Social Media.
Trilingual, I manage and translate your content into French - Spanish - English.
I am trained in Adobe CC graphic design tools and UX/UI design softwares.
My goal is to go beyond your expectations by immersing myself into your business.
Frequently Asked Questions
What are the strengths of my profile regarding competition?
Graduated in International Marketing in 2014, I did my thesis on the use of location data in order to improve the mobile apps' user experience. I give a lot of importance to how strategy and psychology can be improved through design and that's why in 2020 I decided to get fully trained in UX/UI design. You can see my profile and achievements my LinkedIn page.
What are the fundamental points analyzed during an audit?
To audit your website, I will mainly look at the following points:
Production & Structure Quality
Headlines / Sub-Headlines / Text / Call-To-Actions
Trust Elements & Security
Fonts, Colors, Graphics & Media Content
Intuitiveness, Ease of Use, Clarity
What tools are used to build an emailing campaign?
I mainly use Mailchimp but it is possible to use any tool of your choice. The emails are created independently in HTML and then integrated into your tool. Groups and targets are created accordingly to the behavior of your prospects and their profile (ex: resending an e-mail to those who would not have opened the last e-mail, etc.)
What tools are used to create forms, surveys, quizzes?
I mainly use Google Forms, Typeform and SurveyMonkey but it is possible to use the tool of your choice. Typeform or SurveyMonkey allow you to create smart forms and fully analyze the results but their free plans are very limitated.
What is web marketing?
Web marketing can be defined with a very simple sentence: Use the Internet to make yourself known and develop your business. But we can also dig a little bit deeper, and say that it is the set of marketing and advertising techniques used in an Internet environment and inspired by traditional marketing methods.